DearSirorMadam,
ItakegreatpleasureinrecommendingMissKathleenLufortheacceptanceintoyourdistinguishedcommunicationMasterprogram.BeingthedirectorofinPR,OgilvyChina,Ihaveaverygoodchancetoobserveherperformanceandcommunicatewithherinourdailyworkinthepastonemonth.
Ogilvy&MatherPRChinaistheChina'snumberonepublicrelationsconsultancy,coveringawiderangeofTechnology,HealthandMedical,CorporateandFinance,PublicAffairsandStrategicMarketingpractices.Weofferprofessionalserviceformosttop500multi-nationalcompaniesandwehavestrictrequirementsforouremployees.Evenforintern,therearerigidpaper-basedtestandinterviews.Kathleen’stalentandpotentialoutshinedheramongtonsofapplicants.
WhatimpressedmethemostisKathleen’sstrategicthinking.Ininterview,shepresentedanadditionaldocument,areportaboutHealthCarePRinChinesemarket,inwhichsheanalyzedmarketshareofeachPRagenciesandproposedOgilvy’sHealthCaremarketexpansionstrategy.Itisreallysurprisetoseesuchastrategicstatementfromastudentwhohadnorelatededucationalbackground.Ithinksheistheverycandidatewearelookingfor.
Kathleenisextremelysmartandhighlyefficientindailywork.Hermainresponsibilityismediamonitoring—collectinginformationfromeverypossiblechannel,filteringouttheelitepartasthematerialfornewsclipping.Toofferaprofessionalandaccurateconsultingfortheclients,shealwaysself-learntrelatedknowledgewhenshegotinvolvedanewproject.Atverybeginningofherinternship,shefinishanEnglish(tellthenatureofthereport)reportforclientsinonlyoneweek,whichreceivedpositivefeedbackfromclients.Sheatthesametimeparticipatedinseveralprojects.Theheavyworkloadneverfrustratedher,andinsteadmotivatedhertofindoutefficientwaytosolveproblems.
Whatimpressedmemostisthatsheishighlymotivatedtogoextramilestosupportherdailyroutine.Tohelptheclientsbetterresponsetothemediainthepressconference,sheinitiativelypreparedthebriefingbookofsuggestedanswerstothepossiblequestionsfromjournalists.Suchareportguaranteedthesuccessoftheactivity.Tobetteradministratethedataforprojects,sheestablishedtheinternal“datalibrary”whichincludesthefrequentlyusedMediainformationandindustryinformation.Sotheotherteammemberscanquicklyfindoutthecirculationofsomeimportantmedia,andgetthetimelyupdateindustryinformation.
Industrious,analytical,self-motivatedandthatisnotallofher.(Thesentencelooksdull.Bettertochangeanotherone.)Addingtohermeritsareteamwork,creativity,andgoodcommunicationskill,whichsurelyqualifyherworthyassetinyouruniqueprogram.Combinedwithmyworkingexperience,IhavenodoubtthatNiwillbeapromisingPRinthefuture.Therefore,Irecommendherwithoutanyreservation.Yourfavorableconsiderationwillbehighlyappreciated.