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Guowei(George)Zhang
Rm.201,Bldg.18,BlockofMaterials,
MingGuangCun,Beijing,100088
86-10-66802266
Education
FudanUniversityShanghai,China
1992-1996
BachelorofBusinessAdministration,Marketing.
RankedfirstinclassinJuniorandSenioryears;Recipient,merit-basedFirstRankScholarship.
Editor-in-chiefofUniversityNewspaper,FudanSociety.
1996classpresidenttoBusinessAdministrationandFinanceDepartment.
NanchangWenhuaMiddleSchoolJiangxi,China
1989-1992
ChairmanofStudentUnion
EnglishSkills
FluentinspokenandwrittenEnglish
TOEFLscore:650
GMATscore:740
Experience
ChinaNationalTechnicalImportandExportCorporationBeijing,China
1998-2000
SeniorProjectManager,PowerProjectsDivision
Conductedmarketresearchandcompetitiveanalysis,identifiednewbusinessopportunities,andco-designedstrategicplantoincreasedivision'sannualsales.
Providedfinancialadvicetoclientsonoptimizationof$500MMforeignfunds.Analyzedforeignexchangeexposureandformulatedhedgingstrategiesusingcurrencyswapandforwardcontracts.
Managedinternationalcompetitivebiddinganddirectcontractingforpowergenerationequipmentprocurement.Evaluatedcounterpartycreditintransactions.
Negotiatedequipmentimportcontractsupto$300MMwithleadingglobalmanufacturers,resultinginpricereductionsofupto$3.5MMandgrossprofitof$5MM.
Unilever(China)Ltd.Shanghai,China
1996-1998
AssistantBrandManager,SunlightDetergent
Developedandimplementedmarketentrystrategyallowingsuccessfulproductintroductiontolow-endconsumersegmentofChina(70%oftotalpopulation).
Testmarketedthebrandina13MM-populationareaandgained14.7%volumesharein3months.
Designedextensivedistributionnetworkfornationwideruralpenetrationthatgained48%weighteddistributionwithin3monthsintestmarketarea.
Developed10-yearbusinessstrategytodeterminelong-termprofitabilityofthebrand.
Achievedbrandcostreductionbyeliminatingoperationalinefficiencyandmodifyingformulation.Resultedinreducingcostsby35%comparedtocompetitors'brands.
MarketingExecutive,Detergents
CollaboratedwithCoopers&Lybrandconsultantsonastrategicstudyofmass-marketdetergentopportunitiesinChina,whichledtoamajorbranddevelopmentprojectforthecompany.
Plannedannualbrandactivities.Forecastedandcontrolledadvertisingandpromotionbudgets.
Designedandadministeredmarketresearchprojects.Analyzedresultsanddevelopedrecommendationsforuseinstrategicplanningandproductmodificationdecisions.
Supervisedandbriefedadvertisingagenciesandmarketresearchcompanies.
Coordinatedinternalfunctionaldepartmentstoachieveprojectmarketshareandrevenuetargets.
AdditionalInformation
Publishedwriterofshortstoriesandprose.
AssociatedegreeinAdvertisingDesign.
Enjoycooking,dancing,travelandmovies.